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Step-by-Step AI Guide for Non-Tech Business Owners

A simple, practical workbook showing the real areas where AI adds value — and where it doesn’t.
The Dev Guys – Mumbai — Think deeply. Build simply. Ship fast.

Purpose of This Workbook

If you run a business today, you’re expected to “have an AI strategy”. Everyone seems to be experimenting with, buying, or promoting something AI-related. But most non-tech business leaders face two poor choices:
• Agreeing to all AI suggestions blindly, expecting results.
• Saying “no” to everything because it feels risky or confusing.

It provides a third, smarter path — a clear, grounded way to find genuine AI opportunities.

Forget models and parameters — focus on how your business works. AI is only effective when built on your existing processes.

How to Use This Workbook

Either fill it solo or discuss it collaboratively. It’s not about completion — it’s about clarity. By the end, you’ll have:
• A short list of meaningful AI opportunities tied to profit or efficiency.
• Understanding of where AI should not be used.
• A clear order of initiatives instead of scattered trials.

Think of it as a guide, not a form. Your AI plan should be simple enough to explain in one meeting.

AI strategy equals good business logic, simply expressed.

Step 1 — Business First

Begin with Results, Not Technology

Most AI discussions begin with tools and tech questions like “Can we use ChatGPT here?” — that’s backward. Instead, begin with clear results that matter to your company.

Ask:
• What 3–5 business results truly matter this year?
• Which parts of the business feel overwhelmed or inefficient?
• Where do poor data or slow insights hold back progress?

It should improve something tangible — speed, accuracy, or cost. If an idea doesn’t tie to these, it’s not a roadmap — it’s just an experiment.

Skipping this step leads to wasted tools; doing it right builds power.

Step Two — Map the Workflows

Visualise the Process, Not the Platform

You must see the true flow of tasks, not the idealised version. Simply document every step from beginning to end.

Examples include:
• New lead arrives ? assigned ? nurtured ? quoted ? revised ? finalised.
• Customer issue logged ? categorised ? responded ? closed.
• Invoice generated ? sent ? reminded ? paid.

Each step has three parts: inputs, actions, outputs. AI adds value where inputs are messy, actions are repetitive, and outputs are predictable.

Rank and Select AI Use Cases

Assess Opportunities with a Clear Framework

Evaluate AI ideas using a simple impact vs effort grid.

Use a mental 2x2 chart — impact vs effort.
• Focus first on small, high-impact changes.
• Big strategic initiatives take time but deliver scale.
• Nice-to-Haves — low impact, low effort.
• Delay ideas that drain resources without impact.

Consider risk: some actions are reversible, others are not.

Begin with low-risk, high-impact projects that build confidence.

Laying Strong Foundations

Data Quality Before AI Quality

Messy data ruins good AI; fix the base first. Clarity first, automation later.

Design Human-in-the-Loop by Default

AI should draft, suggest, or monitor — not act blindly. Over time, increase automation responsibly.

The 3 Classic Mistakes

Avoid the Three AI Traps for Non-Tech Leaders

01. The Demo Illusion — excitement without strategy.
02. The Pilot Problem — learning without impact.
03. The Full Automation Fantasy — imagining instant department replacement.

Choose disciplined execution over hype.

Collaborating with Tech Teams

Frame problems, don’t build algorithms. State outcomes clearly — e.g., “reduce response time 40%”. Share messy data and edge cases so tech partners understand reality. Agree on success definitions and rollout phases.

Request real-world results, not sales pitches.

Evaluating AI Health

Indicators of a Balanced AI Plan

Gen AI consulting
Your AI plan fits on one business slide.
Your focus remains on business, not tools.
Finance understands why these projects exist.

Quick AI Validation Guide

Before any project, confirm:
• Which business metric does this improve?
• Which workflow is involved, and can it be described simply?
• Do we have data and process clarity?
• Who owns the human oversight?
• What is the 3-month metric?
• What’s the fallback insight?

Conclusion

Good AI brings order, not confusion. It’s not a list of tools — it’s an execution strategy. True AI integration supports your business invisibly.